Strategy and
Innovation Design.
Innovation Design.
Et
alia.
Link to Deck.
Tomas Martin Jewelry
The Digital, Operational , and Symbolic Dialogue.
[ Engagement] Media & Digital.
Engagements impress the Tomas Martin experience, as an iterative appeal conditioning customer rapport, ameliorating influence and audience motivations.
𝄪 Social Visibility &/or Presence
— circa 4 - 12 weeks starting at 15.000 usd —
[Narratives] Brand & Identity.
Brand & Identity are component client exchanges refined via crafted Narratives which codify and symbolize the Martin’s brand: a commitment to detail and fluency of artistry that transcends trends with commercial & retail audiences alike.
𝄪 Web Development + Mobile | (Quotient) System
𝄪 360° touchpoint Digital Experience Cohesion
𝄪 Private Client Packaging
— circa 8 - 10 weeks + starting at 20.000 usd —
[Dialougue] Value & Performance.
Articulated via digital, operational, and symbolic consumer touchpoints—assets, sculpt audience typologies, forming consumption motivations.
𝄪 BI PAL™ Multimodal AI Admin with Airtable Integration
— All inclusive circa 20 weeks + starting at 55.000 usd —
MockUp.
𝄪 Private Client Packaging
Analysis
& Solution.
& Solution.
Contact.
Avenues of Branding + Identity
Bespoke Admin. AI / Shopify Web Development / Social Visability and Management / Presence / Packaging.
Diagnostic.
Contact.
Section 1: Current Workflow & Operations
1. Describe your day-to-day operations. What takes up the majority of your time?
• Identify and name facets of operations.
2. Which administrative tasks do you handle personally, and which are delegated?
3. How do you currently manage:
• Custom orders & client intake?
• Vendor and material tracking?
• Communication between shopkeepers, jewelers, and clients?
• Appointment scheduling, follow-ups, and customer service?
4. What systems/tools are you currently using (e.g., Airtable, spreadsheets, Notion, email, paper)?
5. What’s working well in your current system?
6. Where do you feel friction, repetition, or disorganization?
Section 2: Goals & Desired Outcomes
7. If we could wave a magic wand and remove one daily frustration, what would it be?
8. What would an ideal, automated back-office system look like for you?
9. What outcomes are you aiming for with this solution?
• More time for creative work?
• Better customer experience?
• Increased order capacity?
• Reduced errors?
10. Are you looking to integrate this into existing tools (like Airtable), or are you open to something standalone or custom-built?
Section 3: Team & Collaboration
11. Who else will be using or affected by this system (e.g., shopkeepers, jewelers, clients)?
12. How tech-comfortable is your team? Would they need training or prefer something intuitive and visual?
13. How does communication happen between you and your team? Are there gaps or delays that affect delivery or client experience?
Section 4: Constraints & Vision
14. Do you have a timeline in mind for solving this issue?
15. Are there any budget parameters we should keep in mind as we scope this?
16. How do you see this solution evolving with your business in 6–12 months?
17. Are there any other big moves (e.g., scaling custom work, expanding mass-market line) we should account for when designing the system?
Optional: Reflections
18. Have you tried to solve this before? What worked or didn’t?
19. What does success look like to you in 90 days after this system is live?
frances@apothegm.net | 516 263 8670 | www.apothegm.net
©2025 RH.
All images subject to copyright protection.
All images subject to copyright protection.
The proprietor, Frances D. Juarez of Roquette Holdings, retains sole ownership of all intellectual property rights.